Miura Irons and LongevityWhen Adam Scott visited the Miura factory to start working on a plan for his custom iron production, he learned the process of creating an iron inside and out. One of the most impactful statements from Scott deals with the longevity of the Miura iron.
"I think there are things we forget. We live in a disposable world. You move through things easy, and then you throw them out and get a new one, but the Miura iron has that feeling that it can be used for life. It was made for life. It feels like we live in a disposable world today, and anything that you use today is discarded. But after seeing the forging process, it feels more like Miura is made for life, and you could use them forever. The quality is there."
Forging ProcessScott mentions the forging process and how that leads to extended longevity for the Miura irons. The clubs go through an extensive process, are not mass-produced, and are inspected many times before they end up in the hands of a golfer.
In addition, the forging method has been perfected through the years to create a unique process that puts the golfer (and performance) at the forefront.
Quality Is ThereThe "quality is there" is an interesting statement in the sense that there are many products created today that lack quality specially made for golfers.
To see how much quality means to MIura, all you need to see is the cadence in which new golf irons are released. Equipment is not pushed out simply because it has to be; Miura only releases clubs when there is progress that will help a golfer.
Made For LifeHow often do you hear about golf irons that feel dead after a few years or clubs that you outgrow in two years simply because they don't have the depth of performance that you need in your game?
Miura irons are made to withstand the test of time. The quality is there, but so is the innovation and attention to detail. At some point, will there be new technology from Miura that could offer you some tweaks to current performance levels? Of course.
However, Miura irons are built to last and will continue to perform long after other irons on the market.