Scottsdale, Arizona – One of the golf industry’s most iconic and mysterious brands is about to be unveiled with the release of the film, Discovering Perfection: The Miura Story, being digitally distributed the week of March 19th, 2018.
The trailer for the short-documentary on the Japanese club manufacturer will be released online on March 7th, giving golf fans, documentary buffs and aficionados of Japanese craftsmanship a glimpse into the world of the Miura family. Billed as the ‘world’s finest forged golf clubs’, the Miura story begins in 1957 when the company’s founder, Katsuhiro Miura, began hand-grinding golf clubs. The documentary, set in three chapters, uncovers the history of the brand, explores their building techniques, and discovers the legacy of the most storied and secretive manufacturer in golf history.
“Miura is a leader in creating premium forged golf clubs,” says Hoyt McGarity, President of Miura Golf. “From the design, all the way to the hands-on manufacturing, the production of each product is planned out and executed with precision. The Miura family has a proven track record of creating world-renowned clubs and the documentary showcases that tradition. This trailer hints at one of the industry’s most interesting and mysterious stories.”
The short film, supported by Executive Producer Howard Milstein, was captured throughout 2017 by a Canadian documentary film-team that traveled to Japan and throughout North America to capture this story. By meeting with members of the Miura family, the American distribution group, and advocates of the clubs within the industry, the film takes a non-partisan exploration route to discovering what goes into these clubs being considered the finest in the world.
About Miura Golf
Miura Golf makes the world’s finest forged golf clubs, which are designed and manufactured by the Miura family in their factory in Himeji, Japan. The entire family works hands-on in the factory and continues to carry on the Miura legacy.
World-renowned craftsman Katsuhiro Miura began hand-crafting and grinding irons in 1957, and has created one of the most-respected brands in the golf industry. Miura’s endless quest for the perfect club has brought to the world over 10 product series, a number that grows as the next generation of the Miura family – led by sons Shinei and Yoshitaka – continue their meticulous refinement and evolution of product lines. Each club is individually handcrafted and will never be mass produced, as generations of steel-making skill and passion brings to us the world’s finest golf clubs.
This attention to detail will be demonstrated in the new Miura branding, which now reflects the clean and sleek lines of a Miura club. The rebrand also reflects the new partnership between the Miura and Milstein families, and also reflects a broader reach with their products that display the same exquisite quality but with the ability to serve golfers of all skill levels. With the release of more forgiving clubs, Miura is reaching deeper into the golf community and exposing more golfers to its legendary feel and craftsmanship.
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For more information or product images, contact:
Mary Beth Lacy