It’s been an exciting few weeks for Miura, as we’ve received an array of press coverage highlighting our latest news: the signing of our first PGA tour ambassador, Abraham Ancer, and other exciting news entailed of this partnership.
Forbes shared the news of our first PGA Tour Ambassador, 27 year-old Abraham Ancer. Ancer is the top performing golf player in Mexico. The article also shared the extent of our partnership with Ancer, which includes the introduction of Dead Solid Perfect, our official authorized distributor in Mexico. Genaro Davila fit Ancer for his very first Miura club two years ago and is also involved in our new partnership.
GOLF also covered our news of Ancer’s ambassadorship, featuring Ancer’s own excitement about the partnership. Ancer has been a long-time user of Miura irons. The article also includes a video of Ancer’s routine preparation for tournaments, so you can get to know him and his technique better.
GOLF takes coverage of our new partnership with Ancer further, expanding upon the unique elements of his ambassadorship. Whereas most players sign partnership deals to don logos on their clothing during tournaments, our partnership with Ancer includes the expansion of Miura into Mexico thanks to Genaro Davila, Ancer’s golf fitter who showed him the Miura iron two years ago.
Golfweek also shared the news of the deal, including details about our expansion into Mexico with DSP Golf Mexico. The location will include a fitting studio and the full scope of all Miura products. The article quotes our excitement, verbalized by Hoyt McGarrity, our President.
Our press coverage this week includes a few articles in GolfWRX. This ambassadorship is a first for us, because we have never had any sponsored athletes in the past. The article shares statements from both Ancer and Miura president McGarrity about the partnership, as well as details about the WGC-Mexico tournament where Ancer played alongside Tiger Woods.
GolfWRX’s Director of Original Content, Johnny Wunder, sat down with our COO Bill Holowaty to get the latest on our latest ambassadorship. This article shares the transcript of their conversation, highlighting details such as the origin story of the partnership, Ancer’s favorite irons, and some of the fine print stipulations of the partnership. Holowaty notes that our relationship with Ancer is phenomenal, and expresses our excitement about the entire deal.
The PGA Tour itself shared the news, noting that Ancer will work directly with our base in Himeji, Japan and create his own iron design. The article discusses how Ancer has used Miura for a couple years now, but is excited to become central to production and design, and notes our excitement about a partnership that is so much more than a typical sponsorship arrangement.
We encourage you to read the latest coverage to learn more about our partnership with Abraham Ancer. We are thrilled to work with him and cheer him on, both in golf and in business.