SCOTTSDALE, ARIZONA — The inside story behind one of golf’s most iconic and mysterious brands is about to be unveiled with the release of the film documentary, Discovering Perfection: The Miura Story, being digitally distributed on March 19, 2018 at https://miuragolf.com/film/.
The short-documentary on the Japanese club manufacturer takes golf fans, documentary buffs and aficionados of Japanese craftsmanship into the world of the Miura family. Billed as the world’s finest forged golf clubs, Miura’s story began in 1957 when the company’s founder, Katsuhiro Miura, began hand-grinding golf clubs. The documentary, set in three chapters, uncovers the history of the brand, explores its building techniques, and discovers the legacy of the most storied and secretive manufacturer in golf history.
“Behind the world’s finest forged golf clubs is a compelling story,” says Howard Milstein, Executive Producer. “Since 1957, the Miura family has been hands-on, designing and constructing premium golf clubs that set the industry standard. There’s precision every step of the way and this documentary showcases the tradition and incredible craftsmanship that creates one of the most interesting stories in the golf industry.”
Chapter 1: The Mystery
Miura’s history is deeply rooted in this tradition of excellence, creating a unique ancestry in the manufacturing of steel golf clubs. The story begins in Himeji, Japan, where we uncover the birthplace of the Miura golf club and its founder, “Miura-San”, Katsuhiro Miura.
Chapter 2: The Laboratory
The story continues as Miura-san goes on to teach his sons, Yoshitaka and Shinei, the fine art of crafting steel golf clubs. The unique design and manufacturing process is revealed, unveiling the iconic Miura way. Discover what truly makes a Miura club stand above the rest, from a golfer and clubfitter’s viewpoint.
Chapter 3: The Golfer’s Sword
Although Miura has made a significant impact on the industry’s past and present, the story does not simply end as Miura-san, Yoshitaka, and Shinei reflect on their historic contributions to the golf industry. In this epic conclusion, learn what can be expected from the renowned brand and its impending legacy.
Discovering Perfection: The Miura Story https://youtu.be/-HDo9McVVmk
The film, supported by Executive Producer Howard Milstein, was captured throughout 2017 by a Canadian documentary film-team that traveled to Japan and throughout North America in putting together this story. By meeting with Miura family members, the American management group, and advocates of the clubs, the film takes a non-partisan exploration route to discovering what goes into these clubs being considered the finest in the world.
About Miura Golf
Miura Golf makes the world’s finest forged golf clubs, which are designed and manufactured by the Miura family in their factory in Himeji, Japan. The entire family works hands-on in the factory and continues to carry on the Miura legacy.
World-renowned craftsman Katsuhiro Miura began hand-crafting and grinding irons in 1957, and has created one of the most-respected brands in the golf industry. Miura’s endless quest for the perfect club has brought to the world over 10 product series, a number that grows as the next generation of the Miura family – led by sons Shinei and Yoshitaka – continue their meticulous refinement and evolution of product lines. Each club is individually handcrafted and will never be mass produced, as generations of steel-making skill and passion brings to us the world’s finest golf clubs.
This attention to detail will be demonstrated in the new Miura branding, which now reflects the clean and sleek lines of a Miura club. The rebrand also reflects the new partnership between the Miura and Milstein families, and also reflects a broader reach with their products that display the same exquisite quality but with the ability to serve golfers of all skill levels. With the release of more forgiving clubs, Miura is reaching deeper into the golf community and exposing more golfers to its legendary feel and craftsmanship.
For more information on Miura Golf visit www.MiuraGolf.com. Follow us on Facebook at www.facebook.com/MiuraGolf, on Twitter @MiuraGolfInc and Instagram @MiuraGolf.
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For more information or product images, contact:
Mary Beth Lacy